- Glorifying our G-d, the Creator;
- Loving our Family (which includes, in a sense, our customers and clients, partners and employees, investors, leadership, and of course, their families);
- Serving our Country, which necessitates bettering Humanity and stewarding Creation for future generations, in case we continue as a species for a few more.
General Operational Principles
- Clean, healthy facilities
- Happy workers, with employee ownership
- Extensive ethical forethought
- Affordable options and a philanthropic attitude through automating everything and minimizing overhead.
- Sustainability–social and environmental.